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Micro Case Studies

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Google Wins Cyber Squatting Case

July-10-2009

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BigAdda.com: India's Leading Youth Social Networking Site

Feb-05-2009

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RIM Vs Motorola: Talent Poaching and the Question of Ethics

Feb-01-2009

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Dabur's Acquisition of Fem Care Pharma

Feb-10-2009

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Acer's Growth Strategies

Oct-13-2008

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Marico: Emerging Indian Global Competitor?

Oct-06-2008

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Gujarat Cooperative Milk Marketing Federation's Growth Strategies

Sep-29-2008

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Dabur's Growth Strategy in India

Sep-22-2008

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BK Modi Group's Business Portfolio

Sep-15-2008

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Bajaj Auto Ltd: Re-aligning Manufacturing Strategy

Sep-08-2008

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Aditya Birla Group's Growth Strategy

Sep-01-2008

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Indian BPOs Waking Up to the Philippines Opportunity?

Aug-29-2008

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McDonald's in Discrimination Row

Aug-26-2008

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Christian Dior in China: The Sharon Stone Controversy

Aug-19-2008

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Ford's Sale of Jaguar and Land Rover

Aug-12-2008

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Spice Targets Rural Mobile Telephony Market in India

Aug-05-2008

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Foreign Banks Targeting Newer Segments of Customers in India

July-29-2008

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Employee Motivation - A Short Case Study

June-16-2008

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Rebranding Shopper's Stop

June-09-2008

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Reliance's Exit from Petroleum Retailing

June-08-2008

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Times of India's 'Lead India' Campaign

June-07-2008

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Sushma's Quandary: A Microcase on Delegation

June-06-2008

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Fabindia: Marketing Indian Craft Traditions

June-05-2008

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Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions

June-04-2008

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Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture

June-03-2008

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Future Group & Reliance ADAG Brace for the 'Big' Fight

June-02-2008

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ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India

June-01-2008

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