Marketing Case Studies

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Case Title   Case Code Buy Case
i-pill: Market Development Challenges at Piramal Enterprises Limited Case Study, Marketing Case Studies i-pill: Market Development Challenges at Piramal Enterprises Limited Details MKTG340

SpiceJet’s ‘Color the Skies’ Campaign Case Study, Marketing Case Studies SpiceJet’s ‘Color the Skies’ Campaign Details MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism Case Study, Marketing Case Studies Cape Town Tourism: Employing Digital Marketing in Tourism Details MKTG338

Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Case Study, Marketing Case Studies Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Details MKTG337

Amazon.com: Customer Service Champion (2015) Case Study, Marketing Case Studies Amazon.com: Customer Service Champion (2015) Details MKTG336

Maker’s Mark and the Ethics of Advertising Case Study, Marketing Case Studies Maker’s Mark and the Ethics of Advertising Details MKTG335

Apple’s Consumer Based Branding Model Case Study, Marketing Case Studies Apple’s Consumer Based Branding Model Details MKTG334

The Male Skin Care Market in India: Perception and Propositions Case Study, Marketing Case Studies The Male Skin Care Market in India: Perception and Propositions Details MKTG333

Royal Enfield: Revival of a Cult Brand Case Study, Marketing Case Studies Royal Enfield: Revival of a Cult Brand Details MKTG332

WestJet: Excellence in Customer Service Case Study, Marketing Case Studies WestJet: Excellence in Customer Service Details MKTG331

Taco Bell - Using Social Media to Target Millennials Case Study, Marketing Case Studies Taco Bell - Using Social Media to Target Millennials Details MKTG330

Communication in a Crisis: Indonesia AirAsia Case Study, Marketing Case Studies Communication in a Crisis: Indonesia AirAsia Details MKTG329

REDvolution: Repositioning the Nescafé Brand Case Study, Marketing Case Studies REDvolution: Repositioning the Nescafé Brand Details MKTG328

Marketing Maker`s Mark (B): Diluting the Brand? Case Study, Marketing Case Studies Marketing Maker`s Mark (B): Diluting the Brand? Details MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand Case Study, Marketing Case Studies Marketing Maker`s Mark (A): Evolution of a Brand Details MKTG326

Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged) Details MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Study, Marketing Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign Details MKTG324

Brand Management at Singapore Airlines Case Study, Marketing Case Studies Brand Management at Singapore Airlines Details MKTG323

Starbucks - `The Third Place` Case Study, Marketing Case Studies Starbucks - `The Third Place` Details MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Case Study, Marketing Case Studies Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Details MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Case Study, Marketing Case Studies Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Details MKTG320

McDonald`s: Using Social Media to Connect with Customers Case Study, Marketing Case Studies McDonald`s: Using Social Media to Connect with Customers Details MKTG319

Red Bull: The Stratosphere Campaign Case Study, Marketing Case Studies Red Bull: The Stratosphere Campaign Details MKTG318

Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White Case Study, Marketing Case Studies Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White Details MKTG317

Avon`s Distribution Channels Case Study, Marketing Case Studies Avon`s Distribution Channels Details MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Case Study, Marketing Case Studies Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Details MKTG315

Communication in a Crisis: ICICI Bank Case Study, Marketing Case Studies Communication in a Crisis: ICICI Bank Details MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki? Case Study, Marketing Case Studies Hyundai India: An Able Challenger to Maruti Suzuki? Details MKTG313

Design Thinking and Innovation at IDEO Case Study, Marketing Case Studies Design Thinking and Innovation at IDEO Details MKTG252

Social Marketing: Times of India's 'Teach India' Campaign Case Study, Marketing Case Studies Social Marketing: Times of India's 'Teach India' Campaign Details MKTG251

BMW in China Details MKTG312

Hindustan Unilever’s Pureit: Making Safe Water Affordable to All Details MKTG311

Customer Service at Ritz-Carlton Details MKTG310

Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets Details MKTG309

GKVale: The Photography Experts Details MKTG308

Audi`s Marketing Strategies in India Details MKTG307

Honda`s Foray into the Mass Market in India Details MKTG306

Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil Details MKTG305

Vespa`s Re-entry Strategies for the Indian Market Details MKTG304

Starbucks: Brewing Customer Experience through Social Media Details MKTG303

 

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