Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing :   1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15
Case Title   Case Code Buy Case
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal Details MKTG181

Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Details MKTG180

Apple iPod's Promotional and Positioning Strategies Details MKTG179

Tourism Malaysia: Creating 'Brand Malaysia' Details MKTG178

Tata Indica V2 Xeta: Competing in the Indian Small Car Market Details MKTG177

Merck's New Product Development and Launch Strategy for Januvia Details MKTG176

Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India Details MKTG175

Marketing Strategies of Harley-Davidson Details MKTG174

Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management Details MKTG173

Pfizer's Torcetrapib Failure: The Risks of New Drug Development Details MKTG172

Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle Details MKTG171

Bud.TV: Logging Troubles Details MKTG170

Natureworks: Market Development for Bioplastics Details MKTG169

Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live Details MKTG168

Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007 Details MKTG167

Glacéau: Marketing Vitaminwater Details MKTG166

Rovion's InPerson Technology: Changing the Face of Online Advertising Details MKTG165

Harnessing the Power of Online Social Communities for Branding and Market Development Details MKTG164

Philips: Making Sense of Simplicity Details MKTG163

Sony's Battery Recall Fiasco Details MKTG162

Bose Corp.: Better Sound through Research or Better Sales through Marketing? Details MKTG161

Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics Details MKTG160

The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Details MKTG159

Eurail Group GIE: Marketing Rail Travel in Europe Details MKTG158

The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Details MKTG157

Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy Details MKTG156

Unilever's “Real Beauty” Campaign for Dove Details MKTG155

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Details MKTG154

Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Details MKTG153

Dell's Customer Contact Center Operations in India Details MKTG152

Vertu Mobile Phones: Luxury Redefined Details MKTG151

Nike's “Joga Bonito” Marketing Campaign Details MKTG150

Naming a Pharmaceutical Brand: A Product Manager's Dilemma Details MKTG149

Snapple's Marketing - An Unconventional Brand's Claim to Fame Details MKTG148

Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Details MKTG147

Hidesign: Marketing Leather Products Details MKTG146

Haagen-Dazs: Repositioning a Cult Brand Details MKTG145

The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144

Hello Kitty': A Japanese Superbrand Details MKTG143

Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Details MKTG142

 

Case Related Links


Pricing
How to Order
Industry Wise Case Studies
Company Wise Case Studies Case Study Method
Prize Winning Case Studies
International Publication
Global Users
ICMR News

Case Studies Collection

Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership and Entrepreneurship
Project Management
Business Ethics
Corporate Governance
Women Empowerment
CSR and Sustainability
Law
Business Environment
Enterprise Risk Management
Insurance
Innovation
Miscellaneous
Business Reports
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >