Microsoft in 2004: Grappling with New Challenges

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Microsoft in 2004: Grappling with New Challenges case study (Case Code: BSTA108) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here


Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTA108 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 09 Pages
Period : 1998 - 2004
Organization : Microsoft
Pub Date : 2004
Teaching Note : Not Available
Countries : Global, USA
Industry : Software Industry

Abstract:

With a market capitalisation of $302 billion (on 14 October 2004), Microsoft is the world's second most valuable company after General Electric and the most profitable technology company in the world. However, it is facing increasing competition from IBM (International Business Machines Corporation), the largest player in the IT industry and Linux, the open source operating system, which is attracting both tech companies and corporations. In the face of this onslaught, Microsoft has announced its own strategy to make software more user-friendly. Its new product, 'Longhorn' is well integrated, with an array of useful features and works well 'out of the box'. Longhorn's launch has been delayed and it is expected to be available by 2006. To meet the launch target, Microsoft is cutting back on key features.

Meanwhile, analysts are questioning Microsoft's ability to come up with new products. The company has spent a total of $32.6 billion on R&D since 1990, but has few breakthrough products to show. Microsoft is also moving into other businesses like the Xbox game console, web-surfing cell phones, software for wrist watches that could get news updates, and more recently into speech-recognition systems. But these businesses do not promise much, both in terms of revenues and profits in the medium term. With Microsoft's revenue growth slowing down to single figures for the first time in the last 29 years, analysts are wondering if Microsoft is becoming a large, unwieldy and slow moving giant.

Contents:

  Page No.
Introduction 1
Background Note 2
Exploiting New Growth Opportunities 5
The Road Ahead 5
Exhibits -

Keywords:

Microsoft Corporation, Steve Ballmer, Bill Gates, IT industry, Longhorn, Windows XP, General Electric, Xbox game console, Web-surfing cell phones, Software for wrist watches, IBM (International Business Machines Corporation), Linux, User friendly software

Microsoft in 2004: Grappling with New Challenges - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.