Call Centers and Customer Relationship Management in Insurance Organizations

Call Centers and Customer Relationship Management in Insurance Organizations
Case Code: INS041
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Call Centers and Customer Relationship Management in Insurance Organizations
Abstract Case Intro

Abstract

The case focuses on improving customer relationships in insurance organizations.

It discusses the role of call centers in improving customer relationships in insurance organizations and examines the way in which these organizations can improve the functional performance of call centers. The case also discusses the role of technology in managing call center operations.

Issues

  • Understand the role of Customer Relationship Management in the competitive business environment
  • Understand the process of call center operations

Keywords

Improving Customer Relationships, Call Centers, Functional Performance, Managing Call Center Operations

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