Titan: Building a Brand

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Titan: Building a Brand case study (Case Code: MKTA013) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies


» Marketing Case Studies Collection
» Marketing Communications Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTA013 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

Themes

-
Case Length : 17 Pages
Period : 1970-2004
Pub Date : 2004
Teaching Note : Not Available
Organization : Titan, Tata Group
Industry : Watch
Countries : India

Abstract:

In 2004, Titan, the world's sixth largest manufacturer brand of watches is the clear leader in the Indian watch market.

The company's watches are sold in over 1,800 towns across India and in 40 countries across the world.

Titan has changed the rules of the game in the Indian watch industry by its reasonably priced sleek models, elegant showrooms and imaginative advertising have helped create one of India's most well known brands.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

-

Contents:

  Page No.
Introduction 1
Background Note 1
Marketing Strategy 4
New Product Development 10
Concluding Notes 10
Exhibits 5

Keywords:

Titan Industries, Titan watches, World of Titan, Tata Group, Tamil Nadu Industrial Development Corporation (TIDCO), Timex, Sonata, Fastrack, Dash, Titan Edge, TimeZone programme, Titan quartz, Titan Signet, FLIP

Titan: Building a Brand - Next Page >>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.