Case Studies in Business Strategy Vol VIII

Case Volume Edition: VIII
Pages : 223;

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Case 01	Alibaba: Competing in China & Beyond
Case 02	Globalization Strategy of McDonald's Corporation
Case 03	Voltas Ltd.: From Turnaround to the 'Big Bang'
Case 04	Zappos.com: Focus on Customer Service
Case 05	Kongo Gumi: Lessons from the Legendary Family-Owned Business' Longevity and Ultimate Demise
Case 06	The Indian Pharma Industry under the Product Patent Regime
Case 07	MTV Networks: The Arabian Challenge
Case 08	Tata Motors in Trouble
Case 09	Troubled Times for the Chinese Toy Industry
Case 10	Starbucks: Back to Basics?
Case 11	The Carrefour and Tesco Swap Deal
Case 12	Yes Bank: Competitive Strategy of a Late Entrant
Case 13	UTStarcom in China
Case 14	Menlo Innovations: A New Approach to Workplace & Project Management
Case 15	Logan: Renault's Low Cost 'World Car'
Case 16	Aldi: A Low-Cost Retail Giant's Distinctive Business Practices
Case 17	eBay & Yahoo! in Japan: From Competition to Collaboration
Case 18	Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
Case 19	Grasim Industries Ltd and VSF - Expanding a Commodity Market through Branding and CRM
Case 20	Bharti Airtel Limited and the Indian Telecom Sector
Case 21	Li & Fung: The Global Value Chain Configurator