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Glossary U
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Unaided recall tests Uniform Resource Locator (URL) Unweighted Average of Relatives Method
Unaided recall Unique Selling Proposition Strategy Upward Communication
Uncertainty Unit pricing Uruguay Round
Under stored market area Unity of Command Use-management Tool
Under-study assignment Unplanned business district User defined functions and library functions
Unemployment Unplanned messages User interface
Unfreezing Unsought goods U-shaped layout
Unidimensional Strategic Approach Unstructured interview Utilitarian needs
Uniform pricing Unweighted Aggregates Index Utilitarianism