E-Newsletter from
Vol 1, Issue 01, February 2019
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Worldwide Best Sellers
11 Cases of ICFAI Business School in Global Bestselling List
January 31, 2019, Hyderabad:  Today, the UK-based The Case Centre, the independent home of the case method, announced the list of worldwide bestselling cases for the year 2018.

With 11 cases in the list, ICFAI Business School (IBS) Hyderabad accounted for more than 7 percent of the bestsellers. While Harvard was the most featured school, IBS’s Dr. Purkayastha was the most featured author with 7 cases in the list.

The complete list of cases is provided below:

  • The Nordic Economic Model
    Sachin Govind and S S George
  • Behavioral Economics and Starbucks’ Cup Problem
    Debapratim Purkayastha and Trilochan Tripathy
  • BP: Putting Profits Before Safety?
    Debapratim Purkayastha and Rajiv Fernando
  • Apple's Battle with the FBI: Privacy vs National Security
    Manish Agarwal D Satish
  • Internal Branding and HRM at Virgin
    Kaushik Mukerjee and Mridu Verma
  • Corporate Entrepreneurship and Innovation at Google, Inc
    Adapa Srinivasa Rao and Debapratim Purkayastha
  • Holacracy at Zappos
    Munmun Samantarai and Indu Perepu
  • Digital Marketing at Nike: From Communication to Dialogue
    Adapa Srinivasa Rao and Debapratim Purkayastha
  • Netflix: Leveraging Big Data to Predict Entertainment Hits
    Tangirala Vijay Kumar and Debapratim Purkayastha
  • IKEA's Social Media Listening & Monitoring Initiatives
    Jayasri Bhimalapuram and Debapratim Purkayastha
  • Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
    Koti Vinod Babu and Debapratim Purkayastha

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