E-Newsletter from
Vol 1, Issue 02, May 2019
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Our Best Selling Cases
We looked at the cases that sold the most in Q4 FY19 and we provide below the Top 5 cases in each category
Human Resource Mgmt.
HROB165 Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
HROB041 Google’s Organizational Culture
HROB095 ‘Employees First, Customers Second’: Wegmans’ Work Culture
HROB134 SAS Inc.: Working the Good Life
HROB103 Cirque Du Soleil’s Human Resource Management Practices
MKTG297 Digital Marketing at Nike: From Communication to Dialogue
MKTG373 IKEA’s International Marketing Strategy in China
MKTG342 Channel Conflict at Samsung India
MKTG032 Himalaya Drug Company - Branding Ayurveda
MKTG363 ‘Game of Thrones’ TV Series: HBO’s Integrated Marketing Strategy
LDEN089 Corporate Entrepreneurship and Innovation at Google, Inc.
LDS0018B Warren Buffett: Maverick of the Market
LDEN042 HP’s Strategy and Operations under Carly Fiorina and Mark Hurd
LDEN052 CEO as Change Agent
LDEN109 Championing Sustainability and Responsible Capitalism: Paul Polman at Unilever
ITSY075 Netflix: Leveraging Big Data to Predict Entertainment Hits
ITSY081 Disney’s MagicBand System: Leveraging Technology to Enhance Customer Experience
ITSY070 Knowledge Management at Whirlpool
ITSY035 Marriott’s Customer - Focused E- Business Strategy
Business Strategy
BSTR289 IKEA: The Japanese Misadventure and Successful Re-entry
BSTR149 Li & Fung: The Global Value Chain Configurator
BSTR362 Toyota: The Once-in-a-Century Challenge
BSTR543 Norwegian Air: Revolutionizing Long Haul Travel
BSTR419 Fiat in India: Realigning the Joint Venture with Tata Motors
Business Ethics
BECG050 The Tata Group: Integrating Social Responsibility with Corporate Strategy
BECG148 ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory?
BECG129 Embedding Sustainability at Novo Nordisk: The Compassion Vs Competitiveness Dilemma
BECG156 Patagonia’s Fight for Public Lands: Brand Activism or a Marketing Play?
Operations Mgmt.
OPER115 Reconfiguring the Supply Chain at Xtra Power Energy Systems
OPER079 Fostering Innovation: Wipro Technologies’ Innovation Framework
OPER122 Zara: Future Ready?
OPER109 Amazon.com: Developing Same-Day Delivery Capabilities
OPER116 Apple and Conflict Minerals: Ethical Sourcing for Sustainability
FINC076 Acquisition of Cadbury by Kraft: How Sweet is this Deal?
FINC028 Parmalat: The Fall of a Dairy Giant
FINC138 Accounting Scandal at Tesco

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