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Vol 1, Issue 03, Aug 2019
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Business Strategy
Fitbit tasted initial success and introduced many models of wearables, which became highly popular. However, Fitbit could not compete either with Apple at the high end of the market, or with Xiaomi at the lower end, and started losing its share rapidly. Jeff Devine was given the task of coming up with a strategy to turn the company around.
Fitbit: Turnaround Challenges
BigBasket recently got a funding of US$ 150 million under the series F round of funding. The business model of BigBasket was different from that of other online players in that it offered a wide range of items and a ‘no questions asked’ return policy. Using the latest technology to provide better services, BigBasket created a loyal base of customers.
BigBasket’s Big Dreams
Maersk has adopted the ecosystem approach to growth by attempting to become the focal service provider and investing in startups working on disruptive technologies that act as ‘complementors’ to the core service offerings of Maersk through its online platforms. Maersk is attempting to quickly build a shipping logistics and supply chain ecosystem around itself and become the ‘Amazon’ of the shipping industry.
Maersk Sails on Digital Ecosystem
Fiserv, one of the leading players in the Payments industry, acquired another prominent but debt laden player, First Data Corporation, at a relatively cheap price. Fiserv was expecting significant cost and revenue synergies from the acquisition.
Fiserv’s Acquisition of First Data Corporation
DeHaat’s agritech platform provided services to the farmers related to agri-inputs and agri-outputs at a single place thereby eliminating the need for middlemen and distributors. The DeHaat platform helped the farmers get the right agri-inputs on time at a competitive price and the market linkages provided on the platform enabled the farmers get the right price for their produce.
DeHaat Agritech Platform – Providing End-to-End Agricultural Solutions to Farmers
The US ice cream market was witnessing a change in customer preferences for ice creams. Snow Monkey, marked its entry into the healthy ice cream segment with its products which claimed to be made from seven natural, plant-based ingredients, and was vegan, paleo, non-dairy and free from all major allergens like gluten, soy, nuts and lactose. While the ice cream market was shifting gears to meet the increasing demand for healthy ice cream option, Snow Monkey was trying to position itself as a snack that could be consumed as a morning meal or breakfast.
Snow Monkey: Revolutionizing the Ice Cream Industry

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