Yoga, A Growing Multibillion Industry Globally, India Yet to Brace Up! *

            

Details


Case Code : CLIBE072
Publication date : 2011
Subject : Business Environment
Length : 05 Pages

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

Yoga, an ancient Hindu philosophical practice, was claimed to be developed in the northern parts of India nearly 5000 years ago. It combined body movements and fixed postures with meditation, spiritual, and holistic exercises. According to the International Yoga Federation, over 300 million people were practicing yoga all over the world by 2008. Yoga gained high popularity and worldwide recognition due to its manifold benefits and overall growth of an individual in terms of body, mind and soul. Western countries have taken this a step forward and develop it as an industry, by standardization of its training and development practices. The growing business potential prompted yoga teachers in US to rush for patenting. India raised strong protest through all its channels and US admitted that patents were given for yoga related products made in US but not to yogic postures. India became alert and had set up a resource team to research and standardize yoga postures, to ensure owning and developing yoga.

Issues:

Yoga as an industry and its growth all over the world.
Concept of Patenting.
The conflict between US and India on patenting yoga.
What steps India needed to take on developing yoga in view of its growing market potential?

Introduction

Yoga, an ancient Hindu philosophical practice, was claimed to be developed in the northern parts of India nearly 5000 years ago. It combined body movements and fixed postures with meditation, spiritual, and holistic exercises. According to the International Yoga Federation , over 300 million people were practicing yoga all over the world by 2008. Yoga gained high popularity and worldwide recognition due to its manifold benefits and overall growth of an individual in terms of body, mind and soul...

Key words:
Yoga, Meditation, Asana, Spirituality, India brand, Health, Indian industry, Patents, Yoga Patents, Trade Marks, Copy rights, India US legal war on yoga patents

Questions
1. What are patents, trademarks and copyrights and the process of acquiring the same?
2. How are patents crucial in developing businesses and acquiring business leadership?
3. What impact would the US patents have on the practice of yoga?
4. Discuss the significant measures that India needs to take in developing its leadership in the yoga market.





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