Body Shop Launched in India*

            

Details


Case Code : CLBE013
Publication date : 2008
Subject : Business Ethics
Industry :
Length : 04 Pages

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

Anita Roddick was in India to formally launch the retail stores of The Body Shop International Plc. Body Shop was earlier associated with India through its community trade program. Body Shop was regarded by many as one of the pioneers of modern corporate social responsibility. But, Body Shop and Roddick came under severe criticism when it was announced on March 17, 2006, that Body Shop had agreed to be acquired by the beauty care giant L'Oréal SA.

Introduction

In November 2006, Anita Roddick (Roddick), the founder of The Body Shop International Plc. (Body Shop), was in India to officially launch the chain of stores under 'The Body Shop' brand. Body Shop is a producer and marketer of ethically-sourced and natural-based beauty products. Body Shop's stores in India would be launched in partnership with Planet Retail Pvt. Ltd, the master franchisee for Body Shop in India.

Body Shop had actually started its Indian retail operations in June 2006 with the help of another Indian franchise, Quest Retail Private Ltd. (Quest). As of November 2006, Body Shop had five shops in India - two in Delhi and one each in Gurgaon, Jaipur, and Mumbai. Body Shop had over 2,000 retail outlets in 55 countries and planned to launch 45 more stores in India by 2009...

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1. The Body Shop: Social Responsibility or Sustained Greenwashing?
2. L'Oreal - Building a Global Cosmetic Brand
3. Andrea Jung and the Turnaround of Avon Products
4. 'Ecomagination' at Work: GE's Sustainability Initiative

Key words:
Anita Roddick, The Body Shop International Plc, Quest Retail Private Ltd., Planet Retail Pvt. Ltd, Beauty care, cosmetic products, environment, green consumerism, sustainability initiatives, community trade program, L’Oréal SA, retail store chain, corporate social responsibility (CSR)





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