Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR*

            

Details


Case Code : CLBE015
Publication date : 2008
Subject : Business Ethics
Industry :
Length : 03 Pages

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

HIV/AIDS had developed into a major threat that had a devastating affect on human resources and economies throughout the world. The corporate sector had woken up to this threat and was engaged in various HIV/AIDS related corporate social responsibility (CSR) efforts to help the victims and spread awareness.

Introduction

HIV/AIDS had developed into a major threat that had a devastating affect on human resources and economies throughout the world. Various government and non-governmental organizations (NGOs) have been trying hard to curb this menace, help those infected with HIV/AIDS, and spread awareness on how this disease could be prevented.

For instance, in India, National AIDS Control Organisation (NACO) has been involved in various initiatives to control the spread of this epidemic and create awareness regarding HIV/AIDS and ways to prevent the disease. Even the corporate sector has woken up to this threat and has been engaged in supporting many initiatives to help HIV positive people and spread awareness about the disease.

Experts felt that it was in the interest of the corporations to involve themselves in HIV/AIDS-related corporate social responsibility (CSR) activities. AIDS could have ominous implication for corporations both at the micro and macro level...

Cases on Related Topic

1. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
2. The Lovelife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
3. Balbir Pasha: The Baadshah of Aids Campaigns in India

Key words:
Corporate social responsibility, CSR, HIV, AIDS, NACO, human resources, economies, GDP, branding, CITCO, Condom Bar





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