Google & the Issue of Internet Privacy*

            

Details


Case Code : CLBE016
Publication date : 2008
Subject : Business Ethics
Industry :
Length : 03 Pages

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

In the wake of mounting Internet privacy threats, Google had called on nations, governments and businesses to arrive at a global standard which would govern privacy over the Internet. While the move had been welcomed by some analysts, others felt that Google was trying to shift the attention away from privacy concerns raised against it.

Introduction

With the instances of data security breaches and identity thefts over the Internet on the rise, the need for higher privacy and security standards were increasingly being felt around the world. In September 2007, the world's leading Internet search engine, Google Inc. (Google), called on nations, governments and businesses to arrive at a global standard which would govern privacy over the Internet. Eric Schmidt, the chairman and CEO of Google, wrote, "The task we now face is twofold: to build consumer trust by preventing abuse and to create consistent, predictable rules that encourage future innovation." The company said that, being a leading player in the Internet, it was ready to take up a leadership role to address this issue.

With this purpose Google formulated a proposal which was presented by the company's global privacy counsel, Peter Fleischer (Fleischer), at a United Nations Educational, Scientific and Cultural Organization (UNESCO) meeting on September 14, 2007 in Strasbourg, Germany...

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Key words:
Internet privacy, data security, identity theft, Google, Asia-Pacific Economic Cooperation (APEC) Privacy Framework, DoubleClick, Internet search engine





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