Boxing Icon: Laishram Sarita Devi



Case Code : CLBS145
Period : 2013 - 2014
Publication date : 2015
Teaching Note :No
Subject :Business Strategy
Case Length : 05 Pages
Countries : India
Industry : Sports


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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

This caselet covered the life story of Laishram Sarita Devi, a famous boxing champion of India. The caselet gives details of how Sarita Devi overcame various challenges and became a world champion. The case let covers the triumphs and tribulation of a typical sports person who came from a very poor background and went on to become a boxing icon.


Understand how Laishram Sarita Devi overcame adversities to emerge as a successful boxer.
Examine the traits of a successful Sportsman.
Discuss what individuals and companies can learn from sportsperson like Laishram Sarita Devi.


On October 1, 2014, boxer Laishram Sarita Devi (Sarita) shot into the limelight when she tearfully but firmly refused to accept the bronze medal on the podium during the medal distribution ceremony at the 17th Asian Games in Incheon, South Korea. Not only did Sarita, a four-time Asian Games gold medal winner, refuse to accept the medal but she also stepped down from the podium after all the medals had been awarded, took the bronze medal from the hand of the officer, and put it around the neck of Park Ji-na (Park), the silver medal winner. Sarita’s refusal to accept the bronze was in protest against the judges’ decision in the semi-final match of the women’s lightweight boxing event the day before....

Key words:
Laishram Sarita Devi, Boxing, International Boxing Association, Manipur State, MC Mary Kom, Arjuna Award, 17th Asian Games, World Boxing Championships, AIBA.

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