Case Code : CLCB033
Publication date : 2005
Subject : Consumer Behavior
Industry : -
Length : 04 Pages
Price : Rs. 100
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eHarmony, Soul mates, Marriage and dating, Fuller Theological Seminary, Graduate School of Psychology, US Center for Disease Control, Divorce rates, Advanta, comScore Media Metrix and Dr Neil Clark Warren
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The caselet, eHarmony: Assisting individuals in finding "soul-mates", examines the cultural influences of Dr Neil Clark Warren on eHarmony, a match-making website that he founded. Warren's Christian background influenced him to come up with a website that focused on assisting individuals in long term relationships like marriage rather than coming up with quick-fix services like speed dating. The caselet also assesses the reasons that made eHarmony more successful than other dating sites.
eHarmony was founded in 2000 by California-based marriage counselor Dr. Neil Clark Warren (Warren), who had also written a number of books related to marriage and dating...
Questions for Discussion:
1. Dr Neil Clark Warren has been influenced by the cultural values of Christianity. Assess the extent of impact of culture on the work done by Warren.
2. "eHarmony differentiated itself from other dating sites by its focus on marriage rather than 'quick-hit dating orientation' that many of the sites of similar genre undertook during early 2000s." How did Warren use the cultural traits that influenced eHarmony as a way to attract customers?