Mspace: GroupM's Interactive Digital Learning System Aping Social Networks*

            


Details


Case Code : CLHR030
Publication date : 2009
Subject : Human Resource Management
Industry : Media
Length : 03 Pages
Price : Rs. 100

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Key words:

training, training interventions, online training, interactive digital learning system, classroom training, group training, emerging media and technologies, social network, personas, training modules, web-based training, training video games, knowledge, skills, Mspace, GroupM, MySpace, WPP

Note

* This caselet is intended for use only in class discussions.
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Abstract:
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In 2008, leading global media investment management company, GroupM, started an online training initiative that closely resembled a social networking site. The program called Mspace, was created to bolster the interactive advertising knowledge of its employees and build their digital skills. The program made use of personas to deliver the training modules.

Issues

   Training and development
   Training techniques
   Training methods

Introduction

In 2008, leading global media investment management company, GroupM, found itself facing a challenge. It needed to bolster the interactive advertising knowledge of its employees and build their digital skills but there was a paucity of experienced talent in the market to recruit from and training interventions from external agencies would work out to be costly...


Questions for Discussion

1. Critically analyze GroupM's Mspace online training initiative.

2. "Even something like Mspace has to be used as an adjunct to a formal digital training program." Discuss.

Cases on Related Topic

1. Nike's 'Sports Knowledge Underground' E-learning Initiative
2. Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
3. Employee Training and Development at Motorola


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