Case Code : CLIT004
Publication date : 2006
Subject : IT and Systems
Industry : -
Length : 03 Pages
Price : Rs. 100
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Stardoll.com, VCs, Sequoia Capital, Index Ventures, dot-com space, Yahoo!, Google, YouTube, Skype, PayPal, Paperdoll Heaven, online
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Stardoll.com encourages creativity and community in a safe environment for young girls and teenagers. Sequoia Capital and Index Ventures were two of the most successful venture capital firms in the dot-com space, having invested in successful ventures like Yahoo!, Google, YouTube, Skype, and PayPal.
The site offered those who registered as free members over 320 dolls and thousands of garments and accessories. For about US$ 3 a month, paid members could get access to "Superstar" dolls, and special clothing and designer collections. Most of the site's members were between the ages of 7 to 17 from over 190 countries. The site was also popular among older girls and women...
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