Case Code : CLINDM 005
Publication date : 2006
Subject : Industrial Marketing
Industry : Auto and Ancillaries
Teaching Note : Available
Length : 07 Pages
Price : Rs. 100
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Tata Motors, GM, DaimlerChrysler, Honda, Emerson, Business process outsourcing, Voice- based transaction processes, Industrial designing, Market share, outsourcing, In-house design, Onio design, Elephant design, QuEST, CAD, CAM, National Institute of Design (NID), labor, Brand re-designing, Re-positioning, Demand-supply variation, Competition, Exhibitions, Trade fairs, Design Excellence Awards, Businessworld, Entrepreneurs, Scalability.
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The caselet studies the evolution of the industrial design industry in India. It focuses on the changes in the industry with the increase in competition and demand from foreign customers. The caselet also highlights the outsourced deals, in industrial design, bagged by several Indian companies and the demand-supply variation problems faced by the Indian players in this area. The caselet also focuses on the aggressive promotions undertaken by the Indian government to overcome these hurdles.
‘India Inc.'proved its mettle in the IT field and today it is the most sought after destination in the BPO sector. Other than voice and non-voice based transaction processes, Indian companies also cater to new services like industrial designing.
Industrial designing involves designing products and services for manufacturers and service providers respectively.....
Questions for Discussion:
1. Perform a SWOT analysis on the Industrial Design industry in India. Discuss the role played by the NID in the development of this industry.
2. India churns out only 500 designers per year while the requirement is for around 10,000. According to you, what strategies can the Indian design companies adopt to overcome the competition from countries like China and Singapore?