Mini Case Code : CLIM024
Publication date : 2005
Subject : International Marketing
Industry : Airlines or Aviation
Length : 03 Pages
Price : Rs. 100
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Southwest Airlines, lowest fares, competitive advantage, point-to-point model, quick turnarounds, organizational culture, fleet of aircraft
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The caselet discusses how Southwest Airlines (SWA) achieved a cost advantage through certain efficient operations. It takes a look at the various innovative strategies adopted by the company that have set it apart from its competitors and have also helped it gain a competitive advantage. It explains how the company managed to offer services to its customers at competitive prices by effectively implementing 'quick turnarounds'.
Questions for Discussion:
1. How did Southwest Airlines (SWA) manage to offer lower fares than other airlines?
2. How did Southwest Airlines (SWA) manage to effectively implement 'quick turnarounds'?
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