The Death of Aibo*

            


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Case Code : CLMISC006
Publication date : 2008
Subject : Miscellaneous
Industry : Retailing
Length : 02 Pages
Price : Rs. 100

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Key words:

The Death of Aibo - Micro Case Studies - Free Resources - Case Studies - Articles - Book Reviews, Sony Corporation, consumer electronics company, Aibo, restructuring, San Diego, robot, Walkman, PlayStation, Howard Stringer, turnaround, management, Operations restructuring plan, PlayStation Portable, Bravia televisions, Aibo, robotics, robot dog, Qrio, San Diego, Purdue University, technology, services, low revenue, business, 10,000 jobs, financial, profit, Bravia televisions

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Abstract:
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This business update describes or The story is about how the shutting down the manufacturing of the robot dog, aibo, manufactured by sony corporation, impacted on the world's second largest consumer electronics company. This decision to shut down its robotics division was a result of Sony's worldwide restructuring efforts to focus on businesses that generated more cash flows and profits and closure of cathode ray television-tube factory, emotional impacts on the consumers and business impacts on the profits, jobs of the work force.

Introduction

In late January 2006, Sony Corporation (Sony), the world's second largest consumer electronics company, announced that it would stop the production of Aibo, its widely popular robot dog. This decision to shut down its robotics division was a result of Sony's worldwide restructuring efforts to focus on businesses that generated more cash flows and profits.

The robotics division was responsible for the development and production of Aibo, the world's first robot dog marketed on a mass level. Even Qrio, a humanoid robot in the development stage, would be shut down with the closure of the robotics division. In addition to the robotics division, the company also decided to shut down its cathode ray television-tube factory at San Diego, USA...


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