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Case Title   Case Code Buy Case
Corsodyl: Using Scare Tactics to Influence Consumer Behavior Case Study, Marketing Communications Short  Case Studies Corsodyl: Using Scare Tactics to Influence Consumer Behavior Details CLMC063

Heineken’s Champion the Match’ campaign to Increase Brand Awareness Case Study, Marketing Communications Short  Case Studies Heineken’s Champion the Match’ campaign to Increase Brand Awareness Details CLMC062

Warby Parker: Marketing Tactics Case Study, Marketing Communications Short  Case Studies Warby Parker: Marketing Tactics Details CLMC061

Oreo’s Real Time Marketing: The ‘Dunk in the Dark’ Campaign Case Study, Marketing Communications Short  Case Studies Oreo’s Real Time Marketing: The ‘Dunk in the Dark’ Campaign Details CLMC060

Rio de Janeiro - Using QR Codes to Spread Tourism Details CLMC059

Pepsi Refresh Project Details CLMC058

McDonald`s: Campaigns in India Details CLMC057

British Airways' Advertising Campaign in the UK Details CLMC056

Reliance ADAG's Controversial Advertising Campaign Details CLMC055

Internal Marketing to the Sales Force Details CLMC054

Shockvertising: Burger King's Controversial Print Ad in Singapore Details CLMC053

Novartis' 'FluFlix' YouTube Campaign: Testing Social Media Details CLMC052

Adidas Launches 'Me, Myself' Campaign in Singapore Details CLMC051

Rebranding Pepsi in the US Details CLMC050

Rebranding Xerox Details CLMC049

HCL's Global Branding Initiative Details CLMC048

ClickJobs.com's 'Happy Kumar' Ad Campaign Details CLMC047

Balancing Creativity and Ethics in Advertising Details CLMC046

VIP Industries - Positioning Itself as a Lifestyle Brand Details CLMC045

Raymond - Suitings for 'The Complete Man' Details CLMC044

Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd. Details CLMC043

Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica Details CLMC042

Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card' Details CLMC041

SBI Life Promotes Pension Schemes Details CLMC040

Communicating During a Crisis - The Pepsi Syringe Scare Details CLMC039

The Onida Devil' Returns Details CLMC038

Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children Details CLMC037

Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance Details CLMC036

Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand Details CLMC035

Promoting Television Serials - 'Jassi Jaissi Koi Nahin' Details CLMC034

Horlicks - Effective Repositioning through Focused Advertising Details CLMC033

Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign Details CLMC032

Promoting Generic Products in India Details CLMC031

Changing Media Environment in India - Implications for Advertisers and Media Planners Details CLMC030

Brand Management Strategy of Dabur Vatika Details CLMC029

ColorPlus - Redefining the Rules of Promoting Apparel Details CLMC028

HLL's Media Strategy for Close-Up Details CLMC027

Aventis' Successful Sales Promotion Campaign Using 'Connection Cards' Details CLMC026

Advertising Research Helps Amul Challenge Kwality Walls Details CLMC025

Q Jam' - The New Advertising Tool Details CLMC024

 

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