|
|
|
Analysts felt that
Roy had managed to overcome the cultural and social obstacles in China,
something that many global multinational corporations had not been able to do.
In fact, he had blended in so well with the Chinese culture that the Chinese
people had accepted him as one of their own.
A lot had changed since Roy first made his decision to go to China. The 1990s
saw both the countries open up their economies.
|
There was a boost in bilateral trade, between the two
countries, and it grew from US$260 million in 1990 to US$38.6 billion in
2007.14 While China had outpaced India in
economic growth, it still had to source managerial talent from India.15
This resulted in many Indian executives moving to China. Indian
businessmen too woke up to the opportunities presented by China and with
start of the new millennium, began trying to exploit these
opportunities. Roy had earned the admiration of many people who often
sought his advice on how to do business in China.
According to Roy, the failure of foreigners (business people and
executives), particularly Indians, in China was due to their failure to
do their 'homework' and their unwillingness to seek help from
professionals. He made the observation that Indian executives in China
often lived together and seldom made any attempt to learn the language
or assimilate aspects of the Chinese culture.
In his advice to entrepreneurs who wanted to make it big in China, Roy
emphasized the importance of human relations.16
"We need to learn from the South Korean experience. Korean companies
sent hundreds of middle-level executives to China a decade back. These
men didn't do much business. They focused on learning the language and
picking up Chinese culture. This helped Korean companies establish
themselves in a big way in China," he said.17
Additional Readings & References
1. "China : Aspiring Academic Turns Businessman," www.fibre2fashion.com,
September 7, 2006.
2. Saibal Dasgupta, "Indian Scholar Makes it Big in China Biz," www.timesofindia.indiatimes.com, September 7, 2006.
3. Saibal Dasgupta, "A Bengali, a Businessman & China's Son-in-law," www.economictimes.indiatimes.com, September 8, 2006.
4. Bill Belew, "China's Son-in-law - Sagnik Roy," www.panasianbiz.com,
September 11, 2006.
5. "Overseas Indians: Doing India Proud," www.nrirealtynews.com, August
16, 2007.
6. "Indians Bag Managerial Posts in China," www.ndtv.com, September 12,
2007.
7. Anubha Bhonsle, "Let's 'Knot' Forget Sino-Indian love," www.ibnlive.com, September 20, 2006.
8. Pallavi Aiyar, "Doing Business Successfully in China, Sagnik Roy's
Way," www.thehindu.com, February 25, 2008.
9. www.eempc.org
10. www.en.wikipedia.org
11. www.indigodev.com
12. www.zoominfo.com
Cases on Related Topic
1.
eBay's Problems in China
2.
Carrefour's Strategies in China
3.
Google's Problems in China
4.
Wal-Mart's Strategies in China
|
14] Pallavi Aiyar, "Doing Business Successfully in China, Sagnik
Roy's Way," www.thehindu.com, February 25, 2008.
15] "Indians Bag Managerial Posts in China," www.ndtv.com,
September 12, 2007.
16] Anubha Bhonsle, "Let's 'Knot' Forget Sino-Indian love," www.ibnlive.com, September 20, 2006.
17] Saibal Dasgupta, "A Bengali, a Businessman & China's
Son-in-law," www.economictimes.indiatimes.com, September 8, 2006. |
