Micro Case Studies

Title
(Click on the link to view)

Published
Date

HCL's Global Branding Initiative

May-05-2008

Alpenliebe & the Indian Sugar Confectionery Market

April-28-2008

Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US

April-21-2008

NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?

April-14-2008

The Growing Attractiveness of the Indian Personal Computer Market

April-07-2008

Sagnik Roy: An Indian Success Story in China

Mar-31-2008

Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market

Mar-29-2008

ClickJobs.com's 'Happy Kumar' Ad Campaign

Mar-24-2008

Battle for the Lavatory Care Market in India Gets Dirty

Mar-18-2008

OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook

Mar-15-2008

IT in Healthcare: Fortis' Collaboration with Microsoft India

Mar-12-2008

Barclays in India: Finding a Way to Grow with Mobile Banking

Mar-09-2008

Waste Recycling and The Catadores of Brazil

Mar-06-2008

The Indian Railways Turnaround Story Continues

Mar-03-2008

Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal

Mar-01-2008

Green Marketing & the Menace of Greenwashing

Feb-23-2008

State Bank of India's Bid to Consolidate in the Face of Intensifying Competition

Feb-16-2008

Tactics to Recover Banks Loans in India Raises Ethical Concerns

Feb-09-2008

Trimeris Reformulates Strategy

Feb-02-2008

BMW Brand in North America

Jan-12-2008

Coal Mines in China: Putting Profits before Safety?

Dec-17-2007

Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits

Dec-10-2007

The Mobile Phone's Emergence as The 'Fourth Screen'

Dec-03-2007

Organized Retailers in India Foraying into the Health and Wellness Market

Nov-26-2007

Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead'

Nov-19-2007

Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices

Nov-12-2007

Social Marketing The 'Love Food Hate Waste' Campaign in the UK

Nov-05-2007

Marketing of Fairness Creams and the Question of Ethics

Oct-29-2007

Sparks Fly in the Bajaj-TVS Spark Plug Controversy

Oct-22-2007

Tata Motors Bid for Jaguar and Land Rover

Oct-15-2007

Google & the Issue of Internet Privacy

Oct-08-2007

Wal-Mart's Re-Branding Initiative

Oct-01-2007

Ovi: Nokia's Foray into Internet Services

Sep-24-2007

Is Nokia Launching iPhone Killers?

Sep-17-2007

Google's Quest for the Perfect Ad Pricing Model

Sep-10-2007

Stress Management at the Workplace

Sep-08-2007

Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries

Sep-06-2007

Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation

Aug-22-2007

Bob Nardelli Moves to Chrysler

Aug-20-2007

iShare: Rediff's Content Sharing Space

Aug-18-2007

To Test or Not To Test: A Dilemma in Indian BPO Firms

Aug-16-2007

Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR

Aug-14-2007

Disney's Strategies in China

Aug-12-2007

Fortis' Foray into the Retail Pharmacy Business in India

August-9-2007

Balancing Creativity and Ethics in Advertising

July-23-2007

Social Awareness Program to Boost Tourism in India

July-21-2007

iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations

July-19-2007

Cheap Chinese Goods: Boon or Bane for Consumers?

July-03-2007

Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels

June-20-2007

The Proposed Air India - Indian Airlines Merger

June-18-2007

Titan's Foray into the Prescription Eyewear Market in India

June-16-2007

United Spirits' Acquisition of Whyte & Mackay

June-13-2007

Nivea's Foray into the Men's Fairness Cream Market in India

June-09-2007

The Private Sector's Role in Defense Production Industry in India

June-05-2007

Indian Tourism Industry Rides on The 'Incredible India' Campaign

May-15-2007

Harvard University Appoints its First Woman President

May-13-2007

Small and Medium Businesses in India: A Big Opportunity for IT Vendors

Apr-14-2007

JetBlue Airways' Customer Service Fiasco

Apr-7-2007

Detariffing in the General Insurance Sector

Mar-28-2007

Moser Baer Enters the Indian Home Video Market

Mar-30-2007

Zapak.com and the Online Gaming Market in India

Mar-30-2007

Bob Nardelli Quits Home Depot: The Debate Over Executive Pay

Feb-26-2007

Aditya Birla's Acquisition of Trinethra

Feb-06-2007

Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?

Feb-01-2007

Body Shop Launched in India

Jan-30-2007

eBay Changes its Strategy in China

Jan-11-2007

Can India Become A Global Automobile Manufacturing Hub?

Jan-04-2007

Pfizer: The Impact of Torceptrapib's Failure

Jan-03-2007