Case Studies in Consumer Behavior

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Case Volume Edition: I

Pages : 323;
16 Case Studies

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Rs. 2000;
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Table of Contents

Part - I: Consumer Behavior
Case 01	Online Matrimony Services in India
Case 02	Maruti - Valuing the Indian Used Car Market
Case 03	CASAS BAHIA : Marketing to the Poor
Case 04	Tesco - The Customer Relationship Management Champion
Case 05	Coca Cola India's Thirst for the Rural Market
Case 06	Pepsodent - Charting Growth in Indian Oral Care Market Through Segmentation
Case 07	MTV : Connecting with the Customer
Case 08	ITC's Foray into Convenience Food Market
Case 09	Fast Food Fables
Case 10	Guatemala - Evolving 'The Soul of the Earth'
Case 11	The Price War in Gujarat Newspaper Industry
Case 12	HSBC - Local Bank to the World
Case 13	Kellogg's Indian Experience
Case 14	Archies - The Way Indians Greet
Case 15	Lego Toys - The Story of Playful Learning
Case 16	Market Expansion Strategies of Maruti Udyog
Case 17	Reebok's Changing Gameplan
Case 18	Krispy Kreme Doughnuts - America's Hottest Brand
Case 19	Detroit - Getting Ready for an Image Makeover
Case 20	Shoppers' Stop Consumer Loyalty Program
Case 21	The Teleshopping Business in India
Case 22	Tupperware - Influencing Opinions through Word-of-Mouth
Case 23	Shopping Malls - A New Shopping Experience
Case 24	Adbusters Media Foundation -The Global Network of Social Activists
Case 25	Kohl's Tie-Up with Estée Lauder - Influencing Customer Perceptions
Case 26	Pet Services in India - From Bow-Bow to Wow-Wow
Case 27	Shared Values - A Campaign Gone Hollow?
Case 28	Haldiram's - The No:1 Choice of Consumers
Case 29	Fairtrade - Influencing Purchase Decisions
Case 30	Dove - Campaigning for Real Beauty

Case Studies in Brand Management - Vol. I
Case Studies in Business Strategy - Vol. V
Case Studies in Business Strategy - Vol. III
Case Studies in Business Ethics - Vol. I
Winds of Change The Changing Dynamics in the Aviation Industry
Business and Society - Looking Beyond Profits

Case Studies in Consumer Behavior

Details

Pricing

Buy Now

Free Shipping and Handling Charges. Books delivered only to destinations in INDIA. Please allow 5 to 10 for delivery

Free Shipping and Handling Charges.
Books delivered only to destinations in INDIA.
Please allow 5 to 10 for delivery