Case Studies in International Marketing

            

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 Case Studies | Case Study | Case Volumes | Case Books in Business, Management
Case 01 Google's Problems in China

Case Volumes | Case Study Volumes in International Marketing
Case 02 Wal-Mart Struggles in Japan
Case 03 Hutchison Telecom - Servicing Indian Customers
Case 04 Pepsi's Entry into India - A Lesson in Globalization
Case 05 Discovery Channel - Discovering India
Case 06 The Kodak-Fuji Rivalry
Case 07 Toyota's Globalization Strategies
Case 08 Lacoste's Marketing Strategies in the US Case Studies in International Marketing
23  Case Studies
317 pages, Paperback
Price
Indian orders: 2000 Rupees
Case 09 The Fall of Daewoo Motors
Case 10 Hyundai's Marketing Strategies in India
Case 11 Dell's Problems in China
Case 12 Caterpillar Inc. -  Differentiating itself from its Competitors
Case 13 Pricing Fuzeon - Cost of Innovation?
Case 14 Benetton Promotional Campaigns - Are they Ethical? Case Volumes Collection
Case 15 Saudi British Bank - HSBC's Saudi Arabian Experience  
Case 16 Singapore Airlines- Flying High  
Case 17 The 'Incredible India' Campaign: Marketing India to the World  
Case 18 Disney - Marketing Services Efficiently  
Case 19 Bumrungrad's Global Services Marketing Strategy  
Case 20 Carrefour - Setting Global Service Standards  
Case 21 Will Amazon be No.1 Forever?  
Case 22 Coca-Cola's Business Practices - Facing the Heat in a Few Countries  
Case 23 Sustainable Development at British Petroleum  
     

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