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Business Case Studies

 
 
Case Title   Case Code Buy Case Teaching Note
Sustainable Agricultural Practices for Empowering Women Farmers: Green Foundation Details

WEP001

M-KOPA Solar-Technology and Partnership for Sustainable Finance Details

SUST025

IFC Funding of Dinant Project: Call for Overhaul of Risk Assessment for Sustainable Finance Details

SUST024

KTDAL – Building Sustainability through Inclusion Details

SUST023

Conflict Palm Oil and PepsiCo’s Ethical Dilemma Details

SUST022

From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh Details

SUST021

Testing Times for Vedanta: The Battle with the Dongria Kondh Tribe of Odisha Details

SUST020

Creating Resilient Community in Disaster Prone Geographies: Should AAGAAS Turn For-profit or Remain Not-for-profit? Details

SUST019

Copenhagen - On Road to a Zero Carbon City Details

SUST018

Future Proofing Abu Dhabi`s Economy: The Masdar Project Details

SUST017

India`s Quest for Green Energy: Kamuthi Solar Project Details

PROM015

American Giant–Reinventing American Manufacturing Details

OPER120

Remake or Buy? Reconditioning Products at Xtra Power Energy Systems Details

OPER119

Auto Scoot Exports: Scooter Restoration Process Details

OPER118

Design & Quality Concerns at Honda Motors Details

OPER117

Apple and Conflict Minerals: Ethical Sourcing for Sustainability Details

OPER116

Reconfiguring the Supply Chain at Xtra Power Energy Systems Details

OPER115

Better Cotton Initiative at IKEA: Bringing Sustainability into the Textile Supply Chain Details

OPER114

Royal Dutch Shell: Risks in Transnational Markets Details

OPER113

Dr Reddy`s Laboratories: Problems in the Mexico Plant Details

OPER112

Boeing 787 Dreamliner: Innovation Gone Wrong? Details

OPER111

Reconfiguring the Supply Chain at Xtra Power Energy Systems (French) Details

OFOPER115

Sony Corporation - Future Tense? (French) Details

OFHROB130

Bradley Tilden`s Dilemma Following the Alaska Airlines-Virgin America Deal (French) Details

OFBSTR510

Tesco Perd-Elle Du Terrain Au Royaume-Uni? Details

OFBSTR421

Toyota: The Once-in-a-Century Challenge (French) Details

OFBSTR362

The Betapharm Acquisition: DRL`s Inorganic Growth Strategy in Europe (French) Details

OFBSTR249

‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India Details

MKTG355

Russian River – A Craft Brewery: Building a Brand through Product Innovation Details

MKTG354

“Unilever in Africa: Targeting the Bottom of the Pyramid” Details

MKTG353

Quikr`s Diversification Strategy Details

MKTG352

Pro-Kabaddi League:Changing the Face of Indian Kabaddi Details

MKTG351

Rooh Afza:Rejuvenating a Century-old Brand Details

MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Details

MKTG349

Ikea: Radical Product Designs for Futuristic Customers Details

MKTG348

Tata Salt’s Promotional Strategies Details

MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain? Details

MKTG346

Titan’s Foray into Fragrances with SKINN Details

MKTG345

Marketing ‘Baahubali’: India’s Biggest Blockbuster Details

MKTG344

Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on Details

MKTG343

Channel Conflict at Samsung India Details

MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off? Details

MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited Details

MKTG340

SpiceJet’s ‘Color the Skies’ Campaign Details

MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism Details

MKTG338

Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Details

MKTG337

Amazon.com: Customer Service Champion (2015) Details

MKTG336

Maker’s Mark and the Ethics of Advertising Details

MKTG335

Apple’s Consumer Based Branding Model Details

MKTG334

The Male Skin Care Market in India: Perception and Propositions Details

MKTG333

Royal Enfield: Revival of a Cult Brand Details

MKTG332

WestJet: Excellence in Customer Service Details

MKTG331

Taco Bell - Using Social Media to Target Millennials Details

MKTG330

Communication in a Crisis: Indonesia AirAsia Details

MKTG329

REDvolution: Repositioning the Nescafé Brand Details

MKTG328

Marketing Maker`s Mark (B): Diluting the Brand? Details

MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand Details

MKTG326

Unilever`s "Real Beauty" Campaign for Dove (Abridged) Details

MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign Details

MKTG324

Brand Management at Singapore Airlines Details

MKTG323

Starbucks - `The Third Place` Details

MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Details

MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Details

MKTG320

McDonald`s: Using Social Media to Connect with Customers Details

MKTG319

Red Bull: The Stratosphere Campaign Details

MKTG318

Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White Details

MKTG317

Avon`s Distribution Channels Details

MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Details

MKTG315

Communication in a Crisis: ICICI Bank Details

MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki? Details

MKTG313

Design Thinking and Innovation at IDEO Details

MKTG252

Social Marketing: Times of India's 'Teach India' Campaign Details

MKTG251

Ido Leffler: Taking on Global Beauty Brands with a Carrot Details

LDEN117

Elon Musk-The Dreamer, the Visionary, the Serial Entrepreneur Details

LDEN116

Narayana Peesapaty-The Anti-Plastic Crusader Details

LDEN115

Flipkart: Can it Ride out the Fund Crunch? Details

LDEN114

Rocket Internet: The Start-up Factory Details

LDEN113

Saumya Vardhan: Riding High on the $ 30 billion Blue Ocean Details

LDEN112

Jignesh Shah-The Rise and Fall of an Ambitious Entrepreneur Details

LDEN111

Raghunandan Kamath of Natural Ice Cream:The Making of the Indian Ice Cream Baron Details

LDEN110

 


 

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