Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing :   1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Case Title   Case Code Buy Case
Philips: Making Sense of Simplicity Details MKTG163

Sony's Battery Recall Fiasco Details MKTG162

Bose Corp.: Better Sound through Research or Better Sales through Marketing? Details MKTG161

Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics Details MKTG160

The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Details MKTG159

Eurail Group GIE: Marketing Rail Travel in Europe Details MKTG158

The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Details MKTG157

Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy Details MKTG156

Unilever's “Real Beauty” Campaign for Dove Details MKTG155

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Details MKTG154

Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Details MKTG153

Dell's Customer Contact Center Operations in India Details MKTG152

Vertu Mobile Phones: Luxury Redefined Details MKTG151

Nike's “Joga Bonito” Marketing Campaign Details MKTG150

Naming a Pharmaceutical Brand: A Product Manager's Dilemma Details MKTG149

Snapple's Marketing - An Unconventional Brand's Claim to Fame Details MKTG148

Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Details MKTG147

Hidesign: Marketing Leather Products Details MKTG146

Haagen-Dazs: Repositioning a Cult Brand Details MKTG145

The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144

Hello Kitty': A Japanese Superbrand Details MKTG143

Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Details MKTG142

Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Details MKTG141

Lipitor: How far should Pfizer push the Pill? Details MKTG140

Tata Motors: Serving an 'Ace' for Success Details MKTG139

Browser Wars II: The Release of IE 7 (BETA 2) Details MKTG138

BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Details MKTG137

P&G's Vocalpoint - Using Moms for W.O.M Details MKTG136

ITC Food's Growth and Future Prospects Details MKTG135

Marketing 'The Da Vinci Code' Details MKTG134

Rebuilding the 'Martha Stewart' Brand Details MKTG133

Lacoste's Marketing Strategies in the US Details MKTG132

Kingfisher Airlines - The 'Funliner Experience' Details MKTG131

Marketing Viagra in India Details MKTG130

Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy Details MKTG129

Grove Fresh Ltd - Marketing Organic Juices Details MKTG128

PVR Ltd.'s Growth and Future Prospects Details MKTG127

Real Madrid: The Galacticos Era Details MKTG126

Segway - Still Off-balance? Details MKTG125

Radio Mirchi - Spicing up the Indian Air Waves Details MKTG124

 
Working Hours/Holidays

Case Related Links


Pricing
How to Order
Industry Wise Case Studies
Company Wise Case Studies Case Study Method
Prize Winning Case Studies
International Publication
Global Users
ICMR News

Case Studies Collection

Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership and Entrepreneurship
Project Management
Business Ethics
Corporate Governance
Women Empowerment
Sustainability
Law
Business Environment
Enterprise Risk Management
Insurance
Innovation
Miscellaneous
Business Reports
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >>