Marketing Case Studies

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Case Title   Case Code Buy Case
The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144

Hello Kitty': A Japanese Superbrand Details MKTG143

Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Details MKTG142

Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Details MKTG141

Lipitor: How far should Pfizer push the Pill? Details MKTG140

Tata Motors: Serving an 'Ace' for Success Details MKTG139

Browser Wars II: The Release of IE 7 (BETA 2) Details MKTG138

BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Details MKTG137

P&G's Vocalpoint - Using Moms for W.O.M Details MKTG136

ITC Food's Growth and Future Prospects Details MKTG135

Marketing 'The Da Vinci Code' Details MKTG134

Rebuilding the 'Martha Stewart' Brand Details MKTG133

Lacoste's Marketing Strategies in the US Details MKTG132

Kingfisher Airlines - The 'Funliner Experience' Details MKTG131

Marketing Viagra in India Details MKTG130

Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy Details MKTG129

Grove Fresh Ltd - Marketing Organic Juices Details MKTG128

PVR Ltd.'s Growth and Future Prospects Details MKTG127

Real Madrid: The Galacticos Era Details MKTG126

Segway - Still Off-balance? Details MKTG125

Radio Mirchi - Spicing up the Indian Air Waves Details MKTG124

The New 'Indian' Airlines Details MKTG123

The 'Incredible India' Campaign - Marketing India to the World Details MKTG122

Pricing Fuzeon - Cost of Innovation? Details MKTG121

Google and the 'Click Fraud' Menace Details MKTG120

IKEA's Global Marketing Strategy Details MKTG119

Toyota Prius - A Case in New Product Development Details MKTG118

The Marlboro Story Details MKTG117

Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector Details MKTG116

LG's Growth Strategies in India Details MKTG115

Organized Retail Industry in India Details MKTG114

Market Expansion Strategies of Maruti Udyog Details MKTG113

Haier's Marketing Strategies in India Details MKTG112

Match.com - The World's Leading Online Personals Site Details MKTG111

Marketing and Communication Strategy of Titan Industries' Watch Division Details MKTG110

Arvind Brands' Competitive Position in the Indian Branded Apparel Market Details MKTG109

Channel Conflict at Apple Details MKTG108

Zee Telefilms' Competitive Strategies Details MKTG107

Promotional Strategies of Cellular Service Providers in India Details MKTG106

Harrah's CRM Strategy Details MKTG105

 
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