Marketing Case Studies

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Case Title   Case Code Buy Case
The New 'Indian' Airlines Details MKTG123

The 'Incredible India' Campaign - Marketing India to the World Details MKTG122

Pricing Fuzeon - Cost of Innovation? Details MKTG121

Google and the 'Click Fraud' Menace Details MKTG120

IKEA's Global Marketing Strategy Details MKTG119

Toyota Prius - A Case in New Product Development Details MKTG118

The Marlboro Story Details MKTG117

Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector Details MKTG116

LG's Growth Strategies in India Details MKTG115

Organized Retail Industry in India Details MKTG114

Market Expansion Strategies of Maruti Udyog Details MKTG113

Haier's Marketing Strategies in India Details MKTG112

Match.com - The World's Leading Online Personals Site Details MKTG111

Marketing and Communication Strategy of Titan Industries' Watch Division Details MKTG110

Arvind Brands' Competitive Position in the Indian Branded Apparel Market Details MKTG109

Channel Conflict at Apple Details MKTG108

Zee Telefilms' Competitive Strategies Details MKTG107

Promotional Strategies of Cellular Service Providers in India Details MKTG106

Harrah's CRM Strategy Details MKTG105

Cummins India - Consumer Driven Modularization Strategy Details MKTG104

Coca-Cola's Dasani In the UK - The Public Relations Fiasco Details MKTG103

Casas Bahia - Marketing to the Poor Details MKTG102

Maruti Udyog Limited - The Pricing Dilemma Details MKTG100

Repositioning Dabur Details MKTG099

Honda's Marketing Strategies in India Details MKTG098

Coca-Cola's Belgian Crisis - The Public Relations Fiasco Details MKTG097

Marketing Strategies of BusinessWorld Details MKTG096

Hyundai's Marketing Strategies in India Details MKTG095

Pantaloons Retail (India) Limited - The Indian Retailing Giant Details MKTG094

Hindustan Lever's Foray into Network Marketing Details MKTG093

CavinKare's Innovative Marketing Strategies Details MKTG092

Bumrungrad's Global Services Marketing Strategy Details MKTG091

Tommy Hilfiger - The Struggles of an American Fashion Icon Details MKTG090

Samsung's Marketing Strategy in India Details MKTG089

NIKE - 'The Goddess of Marketing' Details MKTG088

Nivea - Managing an Umbrella Brand Details MKTG087

Tupperware in India Details MKTG086

Price Optimization at Northern Group Retail Details MKTG085

Calvin Klein's Scandalous Advertising - Morality vs. Money Details MKTG084

Branding a Commodity - The Tata Steel Way Details MKTG083

 
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