Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing :   1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
Case Title   Case Code Buy Case
Promotional Strategies of Cellular Service Providers in India Details MKTG106

Harrah's CRM Strategy Details MKTG105

Cummins India - Consumer Driven Modularization Strategy Details MKTG104

Coca-Cola's Dasani In the UK - The Public Relations Fiasco Details MKTG103

Casas Bahia - Marketing to the Poor Details MKTG102

Maruti Udyog Limited - The Pricing Dilemma Details MKTG100

Repositioning Dabur Details MKTG099

Honda's Marketing Strategies in India Details MKTG098

Coca-Cola's Belgian Crisis - The Public Relations Fiasco Details MKTG097

Marketing Strategies of BusinessWorld Details MKTG096

Hyundai's Marketing Strategies in India Details MKTG095

Pantaloons Retail (India) Limited - The Indian Retailing Giant Details MKTG094

Hindustan Lever's Foray into Network Marketing Details MKTG093

CavinKare's Innovative Marketing Strategies Details MKTG092

Bumrungrad's Global Services Marketing Strategy Details MKTG091

Tommy Hilfiger - The Struggles of an American Fashion Icon Details MKTG090

Samsung's Marketing Strategy in India Details MKTG089

NIKE - 'The Goddess of Marketing' Details MKTG088

Nivea - Managing an Umbrella Brand Details MKTG087

Tupperware in India Details MKTG086

Price Optimization at Northern Group Retail Details MKTG085

Calvin Klein's Scandalous Advertising - Morality vs. Money Details MKTG084

Branding a Commodity - The Tata Steel Way Details MKTG083

New Product Development at the Schwan Food Company - Innovations Through Communication Details MKTG082

Coca Cola India's Thirst for the Rural Market Details MKTG081

Lessons in Customer Service From Wal-Mart Details MKTG080

Harry Potter - A Multi Billion Dollar Business Details MKTG079

Absolut Vodka - Creating Advertising History Details MKTG078

The 'David Beckham' Brand Details MKTG077

Scorpio - Marketing an Automobile Brand Details MKTG076

Marketing Research at P & G Details MKTG075

Baskin Robbins Innovative Marketing Details MKTG074

P & G Brand Management System Details MKTG073

Virgin - Brand Extension and Brand Dilution Details MKTG072

Beetle : The Birth, Growth, Death and Revival of a Cult Brand Details MKTG071

Tesco - The Customer Relationship Management Champion Details MKTG070

FedEx vs. UPS in China - Competing with Contrasting Strategies Details MKTG069

Krispy Kreme Doughnuts - America's Hottest Brand Details MKTG068

Walt Disney - The Evolution of a Brand Details MKTG067

Customer Service at Singapore Airlines Details MKTG066

 
Working Hours/Holidays

Case Related Links


Pricing
How to Order
Industry Wise Case Studies
Company Wise Case Studies Case Study Method
Prize Winning Case Studies
International Publication
Global Users
ICMR News

Case Studies Collection

Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership and Entrepreneurship
Project Management
Business Ethics
Corporate Governance
Women Empowerment
Sustainability
Law
Business Environment
Enterprise Risk Management
Insurance
Innovation
Miscellaneous
Business Reports
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >>