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Textile, Apparel, and Accessories

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Case Title Buy Case Teaching Note
The Ugg Boot Controversy in Australia
The Arun Bajoria - Bombay Dyeing Tussle Available
A Note on the Branded Apparel Industry in India
A Report on the Indian Textile Industry
A Report on - Leather Industry in India
The Indian Textile Industry in 2005
Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM Available
Coach Inc.: From Staid to Stylish Available
Branded Gold Jewellery in India
Timex in India
Reviving Khadi in India
Arvind Mills' Restructuring Plan Available
The Gucci - LVMH Battle Available
Bata India's HR Problems Available
Giorgio Armani - The Businessman, the Designer and the Brand Available
Tanishq's - The Turnaround Strategy Available
The Siyaram Celebrity Endorsement Experience Available
The Story of Benetton's Advertisement Campaigns Available
Allen Solly - Entering the Indian Women's Western Wear Market
Raymond - The Complete Mans Brand
Madura Garments - Marketing Branded Men's Wear n India Available
Calvin Klein's Scandalous Advertising - Morality vs. Money
Tommy Hilfiger - The Struggles of an American Fashion Icon
Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Marketing and Communication Strategy of Titan Industries' Watch Division
Lacoste's Marketing Strategies in the US
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Hidesign: Marketing Leather Products
UGG Boots: Australian Generic Product to Global Luxury Brand
Tanishq - Building a Jewellery Brand
Titan - Building a Brand
LVMH - Building Star Brands
Titan: The Outsourcing Journey Available
Benetton's 'Dual Supply Chain' System
H&M's Supply Chain Management Practices
Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton

 
 

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