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ICMR Case Studies in Books and Other Publications (continued... Page2)

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Name of  the Book

Author (s)

Publisher & Year/Month of Publication

Pages

Case Title

Case Author (s)

Cover Page

International Management 5th EditionDr. Helen DereskyPrentice Hall, Feb 2005- Reebok: Managing Human Rights Issues Ethically ?Vivek Gupta and K. Prashanth
FedEx & UPS : Competing with Contrasting Strategies in ChinaVivek Gupta
Pepsi's Entry into India: A Lesson in GlobalizationA. Mukund
Starbuck's International OperationsK.Subhadara and Sanjib Dutta
Wal-Mart's German MisadventureK.Subhadara and Sanjib Dutta
Management 1st EditionHitt, Black & PorterPrentice Hall, Sep 2004  Xerox : People ProblemsA. Mukund 
HR Restructuring : The Coca Cola and Dabur Way
Global Strategic Management
1st Edition
Dr Kamel Mellahi, Dr Jedgrzej George Frynas, Dr Paul Finlay Oxford University Press, March 2005  

Restructuring Unilever: The 'Path to Growth' Strategy

Mukund, A; Neela Radhika

Entrepreneurship - Successfully launching new ventures, 
1st Edition
Bruce Barringer, Duane Ireland Prentice Hall Business Publishing, Dec 2004 

Meg Whitman - The Driving Force Behind eBay

Mukund, A; Neela Radhika



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