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ICMR Case Studies in Books and Other Publications

Page 2


Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Strategic Management 9e Charles W. L. Hill, Gareth R. Jones Cengage Learning, Inc./Nelson Education Ltd ISBN-10: 0538748567 ISBN-13: 9780538748568, 936 Pages Tata Motors' Acquisition of Jaguar and Land Rover A. Neela Radhika, Vivek Gupta
Tata Motors' Acquisition of Jaguar and Land Rover Indu P., Vivek Gupta
Starbucks: Back to Basics? Sachin Govind, S.S. George
Strategic Management Carpenter, Rice Pearson Australia - Li & Fung: The Global Value Chain Configurator A. Neela Radhika, Vivek Gupta -
Strategic Management and Competitive Advantage 3e Barney-Hesterly Prentice Hall - JetBlue Airways: Growing Pains? Shirisha Regani, S.S. George -
International Strategy Susan Segal-Horn and David Faulkner Cengage Learning EMEA - Toyota's Globalization Strategies A. Neela Radhika, A. Mukund -
Marketing Management, 4e Rajan Saxena McGraw-Hill Education (India) Pvt Ltd ISBN: 9780070144910
Pages: 904
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India Debapratim Purkayastha, Rajiv Fernando
The Global Corporation: Effective and Ethical Practices, A Case Book Laura P. Hartman, Patricia H. Werhane Routledge / Taylor & Francis Book Group ISBN: 978-0-415-80160-7
Pages: 440
The Johnson & Johnson Tylenol Controversies D.Sirisha, Vivek Gupta

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