| Name
of the Book |
Author
(s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover
Page
|
|
Foundations of Marketing (2nd edition)
|
David Jobber and John Fahy
|
McGraw-Hill Education Europe
|
|
Tesco – The CRM Champion
|
A. Mukund |
|
|
Absolut Vodka - Creating Advertising History |
V. Sarvani, A. Mukund |
|
Nivea – Managing an Umbrella Brand
|
A. Mukund |
|
Strategic Marketing: Creating Competitive
Advantage |
Prof. Douglas West Prof. John Ford Dr Essam Ibrahim
|
Oxford University Press (February
2006) |
|
Tesco – The CRM Champion |
A. Mukund
|
|
|
Samsung – The Making of a Global
Brand
|
K. Subhadra, Sanjib Dutta |
|
International Marketing 2nd
Edition (July 2005) |
Pervez Ghauri and Graham
Cateora |
McGraw Hill UK
|
|
Airbus from Challenger
to Market Leader |
K. Subhadra, Sanjib
Dutta
|
|
|
Wal-Mart’s German
Misadventure
|
K. Subhadra, Sanjib
Dutta |
|
Kellogg’s Indian
Experience
|
A. Mukund |
|
The David Beckham
Brand |
Shirisha Regani,
Sanjib Dutta |
|
McDonald’s
Food Chain
|
Sanjib Dutta
|
|
Halliburton ‘Overbilling’
Controversy
|
Avishek
Suman, Vivek Gupta |
|
Daimler-Chrysler Merger
|
Sanjib
Dutta |
|
Motorola in China
|
K.
Subhadra, Sanjib Dutta |
|
Organizational
Behavior - A Strategic Approach |
Hitt, Miller and
Collela |
John Wiley &
Sons |
|
Google’s
Organizational Culture |
K. Subhadra,
Sanjib Dutta |
 |
|
Strategic Management
and Competitive
Advantage (1st
Ed.) |
Barney and Hesterley
|
Prentice Hall
|
|
Apple iTunes –
Changing the Face of
Online Music Retailing
|
V. Sarvani, A.
Mukund |
 |
|
International
Strategy (Nov 2005)
|
|
Thomson
Learning |
|
Toyota’s
Globalization
Strategies
|
A. Neela
Radhika, A. Mukund |
|
|
Nestlé’s Brand
Management
Strategies
|
Vivek
Gupta |
Business Strategy