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ICMR Case Studies in Books and Other Publications

Page 5



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page


Foundations of Marketing (2nd edition) David Jobber and John Fahy McGraw-Hill Education Europe   Tesco – The CRM Champion A. Mukund  
Absolut Vodka - Creating Advertising History V. Sarvani, A. Mukund
Nivea – Managing an Umbrella Brand A. Mukund
Strategic Marketing: Creating Competitive Advantage Prof. Douglas West Prof. John Ford Dr Essam Ibrahim Oxford University Press (February 2006)   Tesco – The CRM Champion A. Mukund  
Samsung – The Making of a Global Brand K. Subhadra, Sanjib Dutta
International Marketing 2nd Edition (July 2005) Pervez Ghauri and Graham Cateora McGraw Hill UK   Airbus from Challenger to Market Leader K. Subhadra, Sanjib Dutta
Wal-Mart's German Misadventure K. Subhadra, Sanjib Dutta
Kellogg's Indian Experience A. Mukund
The David Beckham Brand Shirisha Regani, Sanjib Dutta
McDonald's Food Chain Sanjib Dutta
Halliburton 'Overbilling' Controversy Avishek Suman, Vivek Gupta
Daimler-Chrysler Merger Sanjib Dutta
Motorola in China K. Subhadra, Sanjib Dutta
Organizational Behavior - A Strategic Approach Hitt, Miller and Collela John Wiley & Sons   Google's Organizational Culture K. Subhadra, Sanjib Dutta
Strategic Management and Competitive Advantage (1st Ed.) Barney and Hesterley Prentice Hall   Apple iTunes – Changing the Face of Online Music Retailing V. Sarvani, A. Mukund
International Strategy (Nov 2005)   Thomson Learning   Toyota's Globalization Strategies A. Neela Radhika, A. Mukund  
Nestlé's Brand Management Strategies Vivek Gupta

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