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ICMR Case Studies in Books and Other Publications

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Name of  the Book

Author (s)

Publisher & Year/Month of Publication

Pages

Case Title

Case Author (s)

Cover Page

Services Marketing in Asia - A Case Book (June 2005) Jochen Wirtz and Christopher Lovelock Prentice Hall - DHL's Business Strategy in China Swathi Raman, Vivek Gupta
State Bank of India - Competitive Strategies of a Market Leader K. Yamini Aparna, Vivek Gupta
The Bangalore Brand R. N. Ajith Sankar, Sanjib Dutta
The Taj's People Philosophy and Star System P. Mohan Chandran, Vivek Gupta
Mumbai's Dabbawalas - An Entrepreneurial Success Story N. Suchitra Jampani, Sanjib Dutta
Bumrungrad's Global Services Marketing Strategy K. Prashanth, Vivek Gupta
Understanding Business Strategy
Concepts and Cases (Aug 2005)
Ireland, Hitt, Hoskisson Thomson Southwestern   Oprah Winfrey - The Story of an Entrepreneur A. Neela Radhika, A. Mukund
Air India - The Virgin Airways Saga Sanjib Dutta
Strategic Management (10th Ed.) John Pearce & Richard Robinson  McGraw-Hill Irwin 960 Target Stores' Differentiation Strategies N. Suchitra Jampani, Sanjib Dutta
P&G - Gillette Merger Ruchi Chaturvedi N., Sanjib Dutta
Turnaround of JC Penny R. N. Ajith Sankar, Sanjib Dutta


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