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ICMR Case Studies in Books and Other Publications (continued... Page10)

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Name of  the Book

Author (s)

Publisher & Year/Month of Publication

Pages

Case Title

Case Author (s)

Cover Page

Strategic Management: Competitiveness and Globalization Cases (3rd Cdn Edition)

Hitt, Ireland, Hoskisson, Rowe Nelson Education Ltd., Canada - AMD in 2005: Coming out of Intel's Shadow Ravi M  
Blu-ray and HD DVD: Betamax - VHS ‘Format Wars' Redux? Namratha V.Prasad, Sachin Govind, S.S.George
Haier: The Chinese Global Competitor Joel Joseph, Vivek Gupta
MTV Networks International: Localizing Globally Hema M, S.S.George, Shirisha Regani
Nintendo Wii: A 'Revolution' in Gaming? Namratha V.Prasad, Sachin Govind, S.S.George
Target Stores' Differentiation Strategies Suchitra Jampani, Ajit Shankar, Sanjib Dutta
The Interbrew - Ambec Merger Story Prashanth K, Vivek Gupta
Nokia and the Global Mobile Phone Industry Shirisha Regani, Sanjib Dutta
Coach Inc.: From Staid to Stylish S.S.George, Shirisha Regani, Smitha Moganty
Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth Shirisha Regani, S.S.George
Innovation at Cirque Du Soleil Manasi Pawar, Vivek Gupta
WorldSpace Satellite Radio: Fading Signals? Hema M, S.S.George, Shirisha Regani

Principles of Supply Chain Management: A Balanced Approach (2nd Edition)

 

Joel Wisner, Keong Leong, Keah Choon Tan Thomson South-Western (Cengage Lear   Cisco Systems - The Supply Chain Story Subhadra K, Mukund A  

Services Marketing

Alan Wilson, Valarie A. Zeithaml & Mary Jo Bitner McGraw-Hill Publishing Company   Tesco - The Customer Relationship Management Champion A.Mukund


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