Indian Animation Industry: Moving Up the Value Chain?
The case is structured to achieve the following teaching objectives:
- Analyze the Indian animation industry at the backdrop of the global animation industry.
- Explore concepts related to value chains and discuss whether the players in the Indian animation industry were moving up the value chain.
- Analyze the various types of business models adopted by the Indian animation companies.
|A Turning Point|
|Indian Animation Gains Momentum|
|Coming of Age?|
|The Way Forward|
animation companies,animation studios,Indian cinema,animated series,visual effects,Global Animation Industry,Gaming Industry,Value chain, Business models, Cost advantage, Animation industry, Indian animation industry, Global animation industry