Monsanto's 'Roundup Ready' Alfalfa Controversy

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BECG078 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Business Ethics, Environmental Impact of Genetically Engineered Crops
Case Length : 13 Pages
Period : 1999-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : Monsanto Company
Industry : Agricultural Biotechnology
Countries : US

Abstract:

The case describes the Roundup Ready Alfalfa (RRA) controversy faced by Monsanto Company (Monsanto), one of the leading companies in the agricultural biotechnology industry in the US, since early 2006. Environmental groups, organic farmers and consumer groups feared that genetically engineered RRA would lead to the contamination of organic and conventional varieties of alfalfa, leading to the creation of 'superweeds' that may be herbicide-resistant. In May 2007, the California Northern District Court issued an injunction order prohibiting farmers from planting of genetically engineered RRA till the US Department of Agriculture had completed a study on its environmental impact.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

The case debates on the ethical issues relating to the introduction of genetically engineered RRA by Monsanto.

Issues:

Critically examine the ethical issues in the Roundup Ready Alfalfa controversy faced by Monsanto

Understand the importance of conducting a thorough evaluation/study of the possible environmental impact of genetically engineered crops before approving them

Contents:

  Page No.
Introduction 1
Background Note 2
The Controversy 3
The Debate 6
Exhibits 8

Keywords:

Monsanto Company, Roundup Ready Alfalfa, US Department of Agriculture, Center for Food Safety, Environmental Problems, Socio-economic Impact, Genetic Pollution, Biodiversity, Genetically Modified Crops, California Northern District Court

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