Tata Swach: The World’s Cheapest Water Purifier
The case is structured to achieve the following teaching objectives:
- Understand the need for new products to address issues like pollution / contamination of water.
- Understand Developing new low cost products and for the poor.
- Illustrate how products that are made for the poor can be adapted for the mass market.
- Explore how CSR activities can be embedded in the products / activities of a company.
|WATER PROBLEM IN INDIA AND TATA’S INITIATIVES|
|TATA SWACH: THE WATER PURIFIER|
|TATA SWACH: CSR|
Tata, Tata Swach, Water Purifier, CSR,Rural Consumers, Rural Marketing, India,Safe drinking water, Government, Indian economy, FDI reforms, Religious Tourism, Environment Conservation, Poverty Alleviation, Leadership