Toonz Animation India Pvt. Ltd.

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR217 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Growth Strategy
Case Length : 20 Pages
Period : 1999-2006
Organization : Toonz Animation India Pvt. Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Media, Entertainment, and Gaming

Abstract:

The case study deals with Toonz Animation India Pvt. Ltd., one of the leading animation studios in India.

It traces the beginnings of the studio when it largely executed outsourced work for overseas animation studios, and then elaborates on the company's efforts to create original content and also engage in distribution of its own content.

The case also throws light on the challenges faced by the company. It ends with a brief discussion on the future prospects of the company.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Issues:

To learn more about the Indian animation sector;
To understand the efforts made by a company to grow by moving up the value chain in the animation industry
To understand the challenges peculiar to an organization that operates in a market that requires high levels of individual creativity and productivity;
To analyze the future prospects of the company and the animation industry in India, in view of the challenges such as the shortage of manpower.

Contents:

  Page No.
Introduction 2
Background Note 3
The Early Years 4
Creating Original Content 5
Continuing Good Work 6
Challenges 8
A Leap For Indian Animation 11
Outlook 12
Exhibits 13

Keywords:

Toonz Animation, Indian animation sector, Co-production deals, Service contracts, Animation talent shortage, APAI, TASI, Technopark, Kerala, G.A. Menon, 3D animation, Hanuman, Adventures of Tenali Raman

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