BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR223 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Mergers | Acquisitions | Strategic Alliances
Case Length : 21 Pages
Period : 1982-2006
Organization : Sanyo BPL Pvt. Ltd., BPL Ltd, Sanyo Electric Co. Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India, Japan
Industry : Consumer Electronics

Abstract:

In 2004, BPLL, a company which was once a major player in the Indian consumer durables industry, and SECL, a Japanese consumer electronics company, came together to form a joint venture in India. The case traces the ups and downs in the fortunes of the alliance partners before the merger, and looks at the reasons behind BPLL's gradual decline in the Indian consumer durables market.

It also analyzes the challenges faced by the joint venture in view of the highly competitive nature of the industry in which it was to operate. The case ends with a brief discussion on the future prospects of the joint venture company.

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Issues:

To analyze the structure of the Indian consumer electronics industry in the 2000s, and the nature of changes in the industry
To understand the reasons behind the decline of a market leader
To understand the challenges faced by the joint venture between BPLL and SECL
To analyze the future prospects of the joint venture in view of the partners' checkered histories, and the competitive nature of the market

Contents:

  Page No.
Introduction 2
Bpll: The Rise And Fall 3
About SECL 8
BPLL And SECL: An Enduring Alliance 10
Challenges 12
Outlook 14
Exhibits 15

Keywords:

Sanyo BPL joint venture, Indian consumer electronics, Successful joint ventures, Financial mismanagement, Corporate restructuring, Marketing consumer electronics, BPL Group of companies, Technical collaboration, Co-branding, BPL debt restructuring

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