Renault-Nissan Alliance: Success by Integration

            
 
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

To download Renault-Nissan Alliance: Success by Integration case study (Case Code: BSTR422) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR422 For delivery in electronic format: Rs.400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Implementation/ Integration/ Strategic Alliances/ Globalization
Case Length : 14 Pages
Period : 2000-2012
Pub Date : 2013
Teaching Note : Not Available
Organization : Renault; Nissan
Industry : Automotive
Countries : Europe; Japan; Global

Abstract:

Renault is a France-based automaker, with a presence in all major automobile markets around the world, barring the US. Nissan is the third largest Japanese automobile company, after Toyota and Honda. In the late 1990s, Nissan was debt-ridden and making huge losses. In 1999, Renault initially acquired 36.8% shares of Nissan and entered into a strategic alliance with the Japanese company. The Renault-Nissan Alliance was unique in the sense that Renault allowed Nissan to maintain a separate identity while developing synergies. The two companies developed a paradigm-altering model of partnership that allowed them not only to cut costs and become more efficient but also to become more nimble and innovative.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The Alliance involved sharing several systems, plants, platforms, and best practices. The case discusses the features of the Renault-Nissan Alliance and some of the challenges that the Alliance faced. In 2012-13, with more and more economies facing a slowdown, it seemed like the Alliance would face tougher challenges in the near-term. Also, with CEO Carlos Ghosn expected to step down in 2014, it looked like Renault and Nissan would appoint separate CEOs. According to analysts, this could have an impact on the success of the Alliance.

Issues:

Examine the reasons for Nissan and Renault entering into an alliance.
Analyze the efforts made by Renault-Nissan Alliance to take advantage of synergies
Appreciate the benefits that the Alliance provided to the two partners
Examine some challenges that the Alliance may face in the immediate future and suggest solutions

Contents:

  Page No.
Different but Same 1
About Nissan 1
About Renault 2
The Renault-Nissan Alliance 3
Nissan Revival Plan 3
A Lesson in Integration 4
Benefits of the Alliance 5
Growing Through Collaboration 7
Challenges Ahead 7
Exhibits 9

Keywords:

Integration; Strategic Alliance; Strategy Implementation; Leadership; Nissan Revival Plan; Alliance Integrated Manufacturing System; Alliance Quality Charter; Steering Committees; Cross-Company Teams; Functional Task Team; The Nissan Production Way; Synergies; Cost advantages; Technology sharing; Culture; Renault; Nissan

Different but Same - Next Page>>


Custom Search





Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.