The Unique Brand Elements of ‘Hotel Saravana Bhavan’ – An International Restaurant Chain





Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

The case “The Unique Brand Elements of Hotel Saravana Bhavan – An International Restaurant Chain” talks about the journey of HSB from a small restaurant to a global restaurant chain. The case starts out by providing in detail the background of HSB’s founder P.Rajagopal and his various entrepreneurial efforts. Information regarding the gradual growth of HSB, along with the company’s forays into other areas of the restaurant industry is also provided.

The various aspects of HSB that paved the way for its eventual success such as the emphasis on the usage of quality ingredients, the extreme care taken to provide a standard, high level taste for its food, and the stress on cleanliness is described in detail. The case also mentions the various benefits provided by HSB to its employees to motivate them to provide the impeccable service, which was a hallmark of the restaurant chain.

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Issues

The case is structured to achieve the following teaching objectives:

  • To understand the importance of aspects such as food quality and taste in the restaurant industry
  • To recognize how provision of excellent benefits to employees lead to superior customer service
  • To comprehend the international expansion strategy of a ‘Specialized Restaurant’
  • To comprehend reputation management in the restaurant industry

Contents
Introduction
Background Note
The Growth Of Hotel Saravana Bhavan
International Expansion
Building The HSB Brand
Emphasis On Taste, Quality, And Service
Focus On Employee Welfare
Rising Challenges
Outlook

Keywords

Saravana Bhavan, Fast Food, Specialized Restaurant, International Expansion Strategy, Brand Managment, Customer Service, Employee Welfare, Reputation Management, Food Taste, Entrepreneur, Budget Restaurant, Incentives, Brand Marketing, Brand Identity, Quality Consciousness

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