Microsoft’s 4Afrika Initiative: Fuelling Africa’s Growth through Technology




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

ABSTRACT

This case discusses US-based software giant, Microsoft Corporation’s (Microsoft) 4Afrika initiative, launched in February 2013 as a US$ 75 million project with the stated aim of engaging in Africa’s economic development and thereby improving its global competitiveness. Through the 4Afrika initiative, Microsoft aimed to increase Internet accessibility using affordable smart devices, promote new Africentric technologies, and educate the next generation of African web developers.

As part of the 4Afrika initiative, Microsoft collaborated with Chinese multinational networking and telecommunications equipment and services company, Huawei Technologies Co. Ltd. (Huawei) in February 2013, and launched Huawei 4Afrika, a Windows 8 smartphone to increase the adoption of smartphones. The software giant also announced the deployment of a pilot project with the Kenyan Ministry of Information and Communications and Kenyan Internet service provider, Indigo Telecom Ltd. for improving technology access across Kenya.

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Issues

The case is structured to achieve the following teaching objectives:

  • Analyze the 4Afrika initiative launched by Microsoft in Africa.
  • Understand how the 4Afrika initiatives will help in fuelling Africa’s growth through technology and increase its global competitiveness.
Contents
INTRODUCTION
ABOUT MICROSOFT AFRICA
LAUNCHING THE 4AFRIKA INITIATIVE
THE RESULTS
LOOKING AHEAD
EXHIBITS

Keywords

Microsoft Corporation, 4Afrika initiative, Economic development, digital inclusion, Small and medium enterprises, Information and Communications, Technology, Innovation, Entrepreneurship, Employability, Afrika Academy, AppFactory, Huawei Technologies Co. Ltd, Kenyan Ministry of Information and Communications

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