GVK BIO in Trouble
The case is structured to achieve the following teaching objectives:
- Understand the importance of clinical trials in the drug discovery process.
- Understand the implications of the EU ban on GVK BIO’s business.
- Explore ways in which GVK BIO can salvage its reputation and the measures it has to take to improve transparency in clinical trials.
|ABOUT GVK BIO|
|CLINICAL TRIALS IN INDIA|
|GVK BIO ENTERS CLINICAL TRIALS|
|THE EU BAN|
|THE AFTERMATH||THE ROAD AHEAD||EXHIBITS|
McDonald’s, Turnaround, turnaround strategies, decline; evaluation of a turnaround plan; Steve Easterbrook; market segments; franchisee; competitive strategy; restructuring