American Airlines – US Airways Merger
The case is structured to achieve the following teaching objectives:
- Discuss the concept of mergers in the context of business strategy.
- Analyze the motives behind mergers.
- Examine the post-merger integration challenges.
- Get an insight into the changing dynamics of the US aviation industry
- Analyze merger as a strategy to face competition
- Understand merger as a growth strategy
- Study the problems a merger can bring with it
|ON THE ROAD TO A MEGA MERGER|
Airlines, Bankruptcy, Merger, Synergies, Post Merger Challenges, American Airlines, US Airways, Organizations merger, Strategy,M&A strategy, Post merger integration