Samsung Galaxy Taking on Apple iPhone?
The case is structured to achieve the following teaching objectives:
- Analyze the competitive strategy of Apple and Samsung.
- Analyze and compare the marketing mix of Apple iPhone and Samsung Galaxy.
- Analyze the rivalry and competitive environment between the two smartphone firms.
- Understand how companies can capture market opportunities by catering to customer needs and wants.
Marketing Mix, Product Strategies, Pricing Strategies, Competitive Advertising and Promotion Strategy, Apple Ecosystem, Platform Strategy, Tizen Operating System, Steve Jobs, Product differentiation, Customer experience, Competition and Rivalry, Chinese Market, Russian Academy of Science