OnePlus: The Chinese Smartphone Start-up Targets India
The case is structured to achieve the following teaching objectives:
- Evaluate OnePlus’s globalization strategy and its entry and expansion strategy in India.
- Understand the factors that contributed to the success of OnePlus in India.
- Understand the importance of the Indian market to OnePlus’s growth.
- Identify the issues and challenges faced by OnePlus in its key growth market India and explore strategies that the company might adopt to sustain itself in this market.
- Explore future strategies that OnePlus can adopt to emerge as a leading player in the Indian smartphone market.
|ONEPLUS ENTERS INDIA|
|‘MAKE IN INDIA’ STRATEGY|
|A HIT IN INDIA|
|THE ROAD AHEAD|
Globalization strategy; International Marketing; Pricing strategy; Entry and expansion strategy; Business model; Experiential Marketing; Invite-only model; Indian Smartphone market; ‘Make in India’