Search for Cases

Case Details

Case Code: BSTR517
Case Length: 9 Pages 
Period: 2013-2015    
Pub Date: 2017
Teaching Note: Available
Price:Rs.400
Organization :Godrej & Boyce  
Industry :Manufacturing 
Countries : India
Themes: Strategy and Innovation  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Navroze Godrej: Steering Innovation through Design Thinking

 

ABSTRACT

 
Navroze Godrej (Navroze), the young executive director for Strategy and Innovation at Godrej and Boyce, the holding company of the India-based Godrej Group, is a fourth generation scion of the Godrej family. Keen on bringing about a major change in his company’s design thinking, he set himself the goal of changing the Godrej Group’s old-world, engineering driven mindset into a forward looking design driven mindset. He aimed to shape the Godrej Group into a company that inculcated a culture of open collaboration between different work groups and businesses. As part of his efforts to fulfill this aim, he created a suitable ambience and office infrastructure to break down the organizational hierarchies. He also started the Godrej Design Lab to encourage young designers to showcase their work. The selected designers were mentored and their designs displayed at national level exhibitions. The case discusses whether the initiatives taken by Navroze to bring about organizational transformation to make the Godrej Group design, innovation, and consumer focused can succeed. The case gives enough scope to analyze whether the influx of young talent is capable of bringing in novel ideas to shape the company’s future. .
 
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies
or
PayPal (9 USD)

 

Issues

The case is structured to achieve the following teaching objectives:
  • Identify the design orientation of an organization.
  • Understand the process of strategic design thinking.
  • Examine how disruptive thinking can shape a company’s future.
  • Develop a methodology for crowd-sourcing innovative ideas.
Contents
INTRODUCTION
THE GODREJ GROUP
FOCUS ON INNOVATION AT GODREJ
GODREJ INNOVATION CENTER
SPRINT PROGRAM
GODREJ DESIGNLAB
THE HUBBLE
REINFORCING THE DESIGN TRADITION
EXHIBITS

Keywords

Design-thinking,Organizational hierarchies,Organizational culture,Disruptive business model,Pilot project,Disruptive innovation,Security solutions,Transient consumers,Ethnographic research,Urban consumers,Holding company,Younger talent,Buyback scheme,Co-create,Crowd-sourcing

INTRODUCTION - Next Page>>